"BRAND MARKETING IS THE ART OF CREATING A LASTING IMPRESSION, PROVOKING DESIRE, AND FOSTERING GENUINE CONNECTION. IT IS THE HEARTBEAT THAT FUELS CONSUMER LOYALTY, BUILDS TRUST, AND SETS A BRAND APART IN THE EVER-EVOLVING MARKETPLACE."
About me
Hello, welcome to my page, here’s a short intro to get you going!
I’m a seasoned Senior Brand Manager with a passion for all things branding and marketing. Throughout my 8+ year career, I have had the privilege of working with marquee brands like Zeta, PhonePe, Smallcase, and Sun Mobility, and have even ventured into entrepreneurship with InMandi.
My unique journey has given me an in-depth understanding of both sides of the marketing and advertising industry, allowing me to craft and deliver compelling narratives that connect with consumers and drive brand growth. Whether it’s developing a brand from scratch or revitalizing an established one, I take pride in every step of the process.
What excites me most about my work is the opportunity to learn and share a new perspective about something new each day and to use that knowledge to make a tangible impact. I look forward to bringing this passion to future roles and challenges and continuing to grow both personally and professionally.
My Portfolio
PhonePe
As a key player in the marketing team at PhonePe, I implemented innovative strategies that significantly drove brand growth. My focus was on fostering deeper consumer engagement and ensuring a strong, consistent brand message across all campaigns and channels.
Small case
I played a pivotal role in defining the brand’s positioning and developing targeted marketing strategies in line with financial market trends. Through effective product promotion and an emphasis on user engagement, I significantly contributed to the brand’s visibility and growth.”
Sun Mobility
At Sun Mobility, I revitalized the brand narrative, developing a comprehensive brand architecture and guidelines. My efforts culminated in a successful rebranding initiative, a first-of-its-kind ‘Vision video’, increased brand visibility across platforms, and redefining the brand’s image in the market.
Inmandi
InMandi was my brainchild, encapsulating our vision to empower, connect, and grow the Indian influencers’ ecosystem, driving both views and meaningful engagement. Click to explore the dynamic portfolio that garnered widespread attention shortly after its launch.
Next Leap
At NextLeap, I built the marketing structure, and introduced innovative initiatives, leading to significant growth in engagement across platforms such as LinkedIn and YouTube. My focused SEO optimization and content strategy efforts significantly enhanced our user engagement and brand recall.
Work Experience
Brand Marketing Manager
PhonePe, Bangalore, India
Senior Brand Manager
Smallcase, Bangalore, India
Founder
InMandi - Connect | Empower | Influence, Bangalore, India
Marketing Lead
NextLeap, Bangalore, India
Senior Manager - Brand and Events
SUN Mobility, Bangalore, India
Vision
Vision
My vision is to leverage my expertise in brand marketing, digital marketing, and consumer behavior to create impactful narratives that inspire consumers and drive brand growth. I aspire to work with brands that are looking to make a real difference, fostering meaningful connections with their audience and creating lasting impressions in the market.
Mission
Mission
My mission is to continue pushing the boundaries of what is possible in marketing and branding. This includes exploring innovative ways of engaging with audiences, utilizing data-driven insights to drive strategy, and staying ahead of industry trends to ensure the brands I work with are always one step ahead. In addition, I am committed to personal and professional growth, always seeking to learn new skills and perspectives that I can bring to my work.
CERTIFICATIONS
Reforge
Marketing Leadership Program
Northwestern University
Leadership Through Marketing
MICA | The School of Ideas
PG Program in Digital Marketing
Master of Business Administration (M.B.A.)
ITM
Brands worked with
SKILLS & ABILITIES
Brand Strategy & Development
I specialise in crafting and executing effective brand strategies that drive brand growth and foster meaningful customer connections
Budget Planning & Management
With enough experience in media distribution and campaign planning, can solve for budget planning on top business strategy
Event Planning & Management
I thrive in designing and orchestrating events that create unforgettable experiences and successfully enhance brand engagement
Consumer Behavior Analysis
With my keen interest in human psychology, I have decoded insights on brand health trackers, NPS rates,s, and consumer needs.
Team Leadership & Management
Have been a manager since 6 years of experience, really enjoy nurturing and growing teams to build best suitable skills
Digital Marketing & Social Media Strategy
With a strong understanding of the digital landscape, i can design impactful digital marketing and social media strategies that amplify brand reach and engagement