Next Leap
WORK DESCRIPTION
- Developed a brand kit for consistent tone, colors, and communication across channels.
- Revamped website and marketing collaterals for improved brand recall.
- Introduced 5 segments for web blog content, catering to different segments: Sphere, Pulse, Outlook, Shoutout, Zero-1.
- Grew Linkedin presence to 9k+ followers with measurable content distribution and engagement metrics.
- Built an engagement funnel for the "Learn in Public challenge" for organic brand awareness.
- Launched a monthly newsletter on Substack for signed-up users to provide brand updates.
YOUTUBE SERIES: THE NEXTCURVE
The NextCurve is NextLeap’s talk show where we host industry leaders to share their journey, experience and learnings with professionals. We hope those who watch these episodes will be inspired to continue pursuing their dream careers.
YOUTUBE SERIES: CRACKING PRODUCT INTERVIEW
How to crack product manager interviews, a series where we speak to our alums who have bagged full-time product roles with top tech companies, to give you some insightful tips.
JOB DETAILS
Designation: Marketing Lead
Timeframe: Dec 2021 – May 2022
Primary focus areas:
- YouTube Strategy
- Team Management
- Organic user acquisition